| The tracking
code (which is "12345678" in the
example
above) can be 1 to 8 characters long, containing
alpha and numeric characters only
(tracking codes longer than 8 characters will be truncated). Tracking
codes with upper and lower case characters will be recorded by ClickBank
as all uppercase. Any tracking code containing characters other than
alpha or numeric values will have the entire tracking code removed from
the process and will not show in the transaction report (you still get
your money, you just lose tracking of where it came from).
The idea of a tracking code is to help you compare your
campaigns. The word "campaign" might sound too big. But you see,
YOU DO have several "campaigns"
if you really look at it. For instance when you give out a card in the
street, that's a different route than sending emails, right. Now you
have two campaigns already. You want to use
tracking so when you log into
your ClickBank account, you'll be able to know which "campaign" yields
the most responses and profits.
Someone asked me: "How do I make a tracking ID?" Well,
Tracking ID is something you make up. Within the 8-letter/number limit,
you just invent something.
For
example,
you would write down your copybook:
Tracking ID Placed at Date
Position cost
la010208......LA Times...........01-02-08...back page....$37
sd311107......San Diego Journal..31-11-07...classifieds..$25
bizcard.......Business
card......2007....................$15
flyer2........Flyers(green)......Feb.08..................$20
art20509......Article Zone.......02-05-08...Free articles..0
Now
you look at your statistics, when you log into your ClickBank account (https://www.clickbank.com/login.htm).
Analyze the results: let's say the code for LA Times shows 500 visitors,
then each visitor cost you 7.4 cents. If San Diego Journal brought 50
visitors, then each one cost you 50 cents - which means it was not worth
it, despite the cheaper cost of placing the ad.
You can see how many came from your business cards, flyers, etc.
Remember that promotions that cost no money, still cost you time. Harder
to calculate by the penny, but you can still evaluate the results
against the value of your time.
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